As the Content Lead for Proximity Designs, I devised strategies to revive the storytelling function and social media presence.

Reporting directly to the CEO, I often collaborated with Proximity Labs (product designers and researchers), Donor Relations, Social Impact, Marketing, and Creative teams to write and publish content.

The objectives:

🌱 Establish Proximity Designs as a thought leader in a human-centered design approach to creating best-fit products for smallholder farmers

🧑‍🌾 Highlight stories of farmers and impact

🌾 Create a multi-channel content marketing strategy that adheres to a cohesive brand identity

Deliverables and impact I owned:

Devised a content strategy to feature high-impact storytelling

🎯 Conducted research to lay out content pillars and crafted a calendar for blog and social media

Traveled to the field to interview farmers to communicate how the products changed farmers’ lives, along with employee bios and design thinking approaches

🎯 Stories like Going the Last Mile: Interviews in Unexpected Places and Sowing Words and Seeds: From Farmer to Advocate add color to the experience of designing for smallholder farmers in Myanmar