During my tenure as a content strategist at Coursera, I was fortunate to apprentice as a Product Researcher under two esteemed colleagues. I contributed rigorous research to align business goals, product experience, and user needs.

This included end-to-end mixed methods research for Pathways, interviews with superusers for Coach (AI-powered guidance), and concept evaluations for Course Builder (AI-powered platform for learning and development professionals).

How might we support learners in their career switch journey?

💼 The study’s objective was to gain a deeper understanding of Coursera’s career switchers through qualitative and quantitative research on their pursuit of multiple job roles while switching careers, and feedback on early prototypes.

I co-led a research study of our learners to understand their pain points, behaviors, and beliefs when pursuing different jobs—and what tools could help them target (and land) their dream careers.

💡 88% of career switchers were interested in multiple job roles but overwhelmed by the search, so they turned to Coursera to “try on” different paths

💡 Career switchers plan to take courses to increase their eligibility for multiple jobs

💡 They hedged their bets with Plan B, pursuing multiple jobs is to eliminate risk in a competitive job market

Deliverables I owned:

🎯

🎯

🎯

Recommendations:

x

What I learned:

x